I understand the unique challenges and opportunities that come with working in agriculture, especially being from Southern Idaho and growing up in a family dedicated to potato farming over three generations. My journey beyond the family farm began in the late 1990s, right when precision agriculture started to emerge, and I’ve been passionate about this field ever since.

With over 25 years of experience, I’ve dedicated my career to developing and implementing innovative technologies and crafting commercial strategies that not only drive growth but also support efficiency. I know how crucial it is for businesses in this industry to adapt and thrive, and I’ve worked hard to create solutions that foster collaboration and deliver real value on a global scale.

I truly care about the future of agriculture and am enthusiastic about assessing new technologies that can help us all succeed. Whether you’re just starting your journey or you’ve been in the field for years, I’m here to offer my support in creating unique value propositions tailored to your needs. My focus is on developing strategies that ensure technology seamlessly integrates into your business processes while enhancing the user experience. Together, we can strive for continuous improvement and stay ahead of the ever-evolving industry trends.